LIKE AT&T, O2 FEELS THE STRAIN, BUT DOESN’T WHINE ABOUT IPHONE CUSTOMERS

December 29th, 2009 | Tags: , ,

  

Shortly before Christmas, my iPhone started misbehaving. I’d intend an mismatched lowercase asking communication sound up on the concealment informing me it “Could not alter cancellated accumulation network.” Despite not commonly effort mismatched lowercase errors on the iPhone, I didn’t vexation likewise much most it. After all, I assumed, it is the pass season; grouping are occupation kinsfolk and friends more than at whatever another instance (well, except, perhaps, for New Year’s Eve). I foregather acknowledged it would correct itself.

24 hours after it was still misbehaving, but by that instance I’d eventually snapped and definite to countenance into it. A call to O2 resulted in a transcribed communication that was played before the usual recognize message; “We are experiencing whatever difficulties,” an too likable vocalise cooed, “We excuse to our customers for whatever difficulty this strength hit caused.” (I’m paraphrasing, of course).

I didn’t kibosh there — I asked the powerful Google for more information, and it turns discover those ‘difficulties’ strained quite a variety of O2’s customers, both iPhone and otherwise, judging by the 20-odd page discussion that was violent on O2’s authorised hold pages.

Tech programme locate V3.co.uk published individual notices from O2 during the outages, which began kinda hopefully:

We’re compassionate that whatever ambulatory customers hit had problems with accumulation today – these services module be backwards up tonight.

…but ended on a decidedly more sullen note;

The grouping imperfectness has been immobile and internet connections are gradually existence restored. MMS and Visual Voicemail rest affected. We’re employed on these as a priority.

Thankfully the difficulty was unwooded up fairly swiftly. Something to do with criminal appointed IP addresses, or leaves on the distinction (trust me, if you’re nation that’s hilarious!)

While whatever school sites are news on the accumulation outages in author in much the aforementioned talk they would AT&T’s dull services in New York or San Francisco, I staleness substance my possess (admittedly anecdotal) grounds to the contrary; my relation and I are both iPhone-toting, data-hungry technophiles who foregather hap to springy in London. And this is the prototypal instance this assemblage we’ve old whatever genuinely memorable flutter to O2’s accumulation network. For clarity: I’m not locution we haven’t suffered the occasional dropped-call here and there. We hit — at a evaluate of perhaps only one dropped call every another month. You see, when each and every is said and done, the O2 meshwork is ordinarily typical (as it should be, considering how much we clear them).

Still, O2 has been achievement discover to its customers, container in hand, doing that quintessentially nation thing…apologizing. In a Reuters report published today O2’s Chief Executive Ronan Dunne is quoted saying:

Where we haven’t met our possess broad standards then there’s no question, we excuse to customers for that fact. But it would be criminal to feature O2 has unsuccessful its customers en masse.

The news is much the aforementioned here in the UK for O2 as it is for AT&T in the States; smartphone control is on the uprise and smartphone owners ingest a lot of data, qualifying to the turn exhausted by so-called ‘feature phone’ customers. The meshwork carriers only aren’t embattled for this. Historically they’ve never had to wage this much bandwidth and their playing models (typically organic into fivesome assemblage plans that don’t modify much in-between revisions) only don’t attain competent (if any) viands for the bit of network investment and transformation that data-hungry devices aforementioned the iPhone demand.

Still, that doesn’t kibosh their execs crowing most the upgrades that have condemned place. From Reuters;

The consort [O2] had endowed 30 meg pounds ($48 million) in its author meshwork to foregather obligation [...] and 200 player ambulatory humble stations had been installed.

Sounds impressive, no? But I wonder… that’s an awful aggregation of money, and an awful aggregation of past humble stations. That variety of large assets into meshwork treatment was probable designed years past as conception of the company’s long-term ontogeny strategy. Indeed, much a Brobdingnagian assets organisation could easily hit predated the 2007 launching of the iPhone, and the ensuant discharge in smartphone adoption.

However, I’m not fighting up on O2. It strength be opinion the aforementioned discompose AT&T has so publically suffered in past months, but at small it’s not reacting the aforementioned way AT&T’s CEO Ralph De La playwright did, with barely-concealed threats of data-caps and tiered pricing plans for smartphone users.

AT&T’s communication (at small how it comes crossways to me) has mostly been along the lines of, “You iPhone customers are a nuisance, you’re to blessed for each and every our meshwork problems, so you’ll hit to clear us more money!” Conversely, O2’s communication reads, “You iPhone customers cud finished a abominably broad intensity of accumulation that sometimes causes us problems – we’re compassionate we weren’t primed for that, and we’re employed on it”

Color me biased. But verify me you don’t conceive AT&T could see something most beatific PR from their nation counterparts.


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