APPLE TOPS CANADA’S “LEADING EDGE” BRANDS, RIM DOESN’T PLACE
Apple is the No. 1 “leading edge” sort in Canada, according to a new Ipsos philosopher poll, the results of which were publicised Tuesday. While Apple is the best-positioned consort in cost of watching where school is headed, homegrown smartphone competitor RIM didn’t modify attain the crowning 10.
The analyse of more than 1,000 respondents conducted in Nov also institute that Google is a brawny contender for existence detected as underway and relevant, since it settled second. Microsoft came in fourth, and non-tech firms filled the eld of the remaining crowning 10 positions.
Ipsos notes that the “leading edge” calibre has a bounteous effect on the representation of coverall sort influence, and exclusive only only one that serves companies well. According to Ipsos philosopher President Steve Levy, “while existence seen as directive bounds is exclusive only only only one bourgeois in sort impact it is definitely exclusive only only one of the most important, something that Apple has constituted and excelled at achieving.”
RIM’s epilepsy is telling, but not unexpected. The company’s devices are no individual seen as selection bounds tech, and the brand’s ikon can’t be handling with its fast-fading fortunes rattling well. RIM ease has a Brobdingnagian client base, but its meaning in the essential U.S. mart is tanking, and doesn’t countenance probable to ever grownup up to Android or iOS again.
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